A Whole Region Went Digital on One Monday

On August 10, 2026, American Forest Management's Lake States region stopped writing paper trip tickets. Every active job moved to Waldo that morning: 55 jobs, and more than 40 logging and trucking companies that had never used Waldo before.

AFM manages timberland for private and institutional owners across the U.S. The Lake States team, based in Houghton, Michigan, coordinates foresters, logging contractors, truckers, and mills across the region.

AFM did not run a pilot job first. They flipped the switch on the whole region at once. Six weeks later, AFM told us they no longer needed the weekly support meeting.
‍

The Challenge

Dozens of contractors, one office, and a lot of paper

AFM Lake States runs dozens of active harvest jobs at once. Each one ties together a cutter, a skidder crew, trucking companies, and a mill. Every load produced a paper ticket, and every week contractors pulled those tickets together into settlement sheets and sent them to the AFM office.

The office then keyed that information into its accounting system, Forest Products Accounting (FPA). Jobs already lived in FPA, so setting them up again by hand in a new system would have doubled the work before a single e-ticket was written.

AFM needed a way to move the whole region without asking 40+ outside companies to learn a new system on their own, and without rebuilding 55 jobs by hand.

‍

Lightswitch vs. Staggered Deployment

Why AFM moved everything at once

Most e-ticket rollouts are staggered. One job goes first, then a few crews, then the rest of the region over several months. That approach limits risk, but it also means the office runs two processes the whole time, and contractors on paper jobs never see the benefit.

AFM went the other way. On go-live day, every job, contractor, and trucker in the region moved to Waldo together.

Rollout Staggered start Lightswitch (AFM)
Jobs on day oneHow much of the region goes live at once ~ One or a few ✓ All 55
Contractors on day oneLoggers and truckers using e-tickets ~ A handful ✓ 60+, including 40+ new to Waldo
Office workloadWhat the office runs during rollout ~ Two processes for months ✓ One process from day one
Time to normal operationsWhen the whole region runs on its own ~ Region by region ✓ About 6 weeks
What it takesWhere the effort goes ~ Patience ✓ Prep before, fast support after

‍

The Deployment

Contract to self-sufficient in about three months

Date Milestone
Jun 22Contract signed
Jul 9Kickoff and Waldo demo for AFM management
Jul 18 to 24Current ticket and settlement process mapped with the AFM office and accounting
Jul 21 to 25Field forester web and mobile training
Aug 3 to 11Mills notified of incoming e-tickets; contractor mobile app training
Aug 7All 55 jobs imported from FPA into Waldo; truckers added over the weekend
Aug 10Lightswitch go-live: every job, contractor, and trucker moves to e-tickets
Aug 10 to Sep 21Five weekly support meetings, plus same-day field, office, and product support
Late SepAFM ends weekly support meetings

The heavy lifting happened in the week before launch. Waldo's product team worked directly with AFM and FPA to make job creation work, and all 55 jobs landed the Friday before go-live. AFM's office staff said the import made setup "so much easier."


Key Features Implemented

  • FPA job import: jobs created in Forest Products Accounting come into Waldo without being retyped, so 55 jobs were ready before launch.
  • Digital trip tickets: loggers and truckers create loads on their phones; the AFM office sees each ticket as it is created.
  • Mill e-ticket delivery: destinations were notified before go-live and connected so mill staff can see tickets rolling in.
  • Per-company reconciliation: built from AFM feedback. Each company now reconciles its own tickets instead of sharing one reconciliation, and a ticket can be reconciled more than once.
  • Required drop-off photos: an AFM request. Companies can require truckers to photograph the scale slip at drop-off.
  • Settlement-ready data: contractors who used to build weekly settlement sheets by hand now have the ticket data already in one place.

‍

The Results

One switch, one region, six weeks

Result What it measures
55Jobs live on day one
40+Logging and trucking companies new to Waldo
60+Companies working in the AFM Lake States network
3Waldo people supporting the launch: field, office, product
5Weekly support meetings before AFM said they were good to go
~6 weeksFrom go-live to running without weekly support

[AFM quote goes here. Ask Eric Stier or Larry for one or two sentences on what changed for the office or contractors.]

The rollout was not friction-free. Early on, a required skidder field blocked some crews from creating tickets, and AFM pushed hard on how reconciliation worked. Waldo fixed the first within days and rebuilt the second so each company controls its own reconciliation. Both changes now ship to every Waldo customer.

‍

Why It Matters

Going digital does not have to take years

Most land managers assume moving off paper means a long pilot and a slow, region-by-region crawl. AFM Lake States showed a different path: do the setup work up front, move everyone on the same day, and put real people behind the launch.

The result is one process in the office from day one, instead of paper and digital running side by side for months. For contractors, it means every job works the same way, not just the pilot job.

If you are weighing a staggered rollout, ask what it costs to run two systems for a year. For AFM, the answer was to skip that year.

‍

WALDO

One Ticket.  One Load.
One Shared System of Record.

See How Waldo Would Work for Your Operation

Book a Free Strategy Session and we’ll show how Waldo could digitize your ticket workflow.

Customer Testimonials

TRUSTED BY 1,500 FORESTRY PROFESSIONALS
MANAGING OVER 1,400 HARVEST AREAS NATIONWIDE

"Waldo transformed our operations, making mill ticket tracking seamless and saving hundreds of hours in the office. It’s user-friendly, cost-effective, and essential in today’s market."
Bryce Jauquet
Jauquet Forest Products LLC
"Waldo has been a major asset by improving truck efficiency and saving time. With instant access to load information, we’ve eliminated the need for flipping through slips and gained immediate updates, even from the office."
Dylan Rowlee
Rowlee Farms Trucking, VT
"Waldo solves an old industry problem by providing real-time visibility from woods to mill. It enables timely decisions, builds trust with supply chain transparency, and comes with incredible customer service and innovation."
Bill O'Brion
Lyme Great Lakes Timberlands

Questions on Features, Pricing or Demo Request?

Call us Today!

(906) 281-5000

or